Toshiba’s Timesculpture
8 December 2008
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Billed as the world’s first “timesculpture” advertisement, Toshiba’s ad is certainly attention grabbing.
It features a group of kids playing as camera angles rotate 360 degrees and time moves backwards and forwards — all simultaneously. (It sort of reminds me of the famous scene in The Matrix where Neo dodges the bullet..)
A team of artistic and engineering wizards was assembled to create the piece, which required a total of 200 cameras and 20,000 Gigabytes of information!
Check out the second video for the making of this one of a kind commercial.
The making of:
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