Yes, that’s not a typo. Alaska’s most famous airhead Sarah Palin will have some competition when her memoir Going Rogue: An American Life is aborted into bookstores November 17th.

The Nation’s editors Richard Kim and Betsy Reed have rounded up an army of writers who have contributed essays on the mavericky ex-governor’s brush with greatness. The collection is called Going Rouge: Sarah Palin – An American Nightmare and will conveniently also launch on November 17th.  The book is already making waves with its obviously similar book cover. In both covers, the plucky moose-mama sports the color red and gazes toward a brighter tomorrow. But there are also a few key differences.

First, the use of the word “Rouge” which alludes to Palin’s sex-appeal and sideshow antics during the 2008 election. In what may be a reminder of the how close Palin came to power, the ex-governor is shown with hair tied back and wearing more formal attire, unlike going Rogue’s more innocuous, homey look .

There is also the font size of Palin’s name on Going Rouge which at first glance makes it seem as though she is the author and not the subject. Then of course, the dark clouds and the word “Nightmare” which are pretty self explanatory.

Now many books quietly or inadvertently  use similar cover photgraphs. Take, for instance, the following well known examples. (Thanks to the awesome totallylookslike.com

Going Rogue’s #1 status on Amazon.com has been attributed by some to mass advance buys by right-wing organizations who plan on distributing the volume to their loyal sheep.

But what will the cover’s effect be on launch day? Is it just a playful dig, or a disingenuous and even unethical marketing tactic?

Would the casual buyer unwittingly pickup the wrong copy?

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